- ROLE

Creative Director

- FOR

Wacom, worldwide

- TYPE

Film content for owned channels and social media

With their new brand positioning – Live. Dare. Create. – came the need for Wacom to re-establish just how daring creativity can be.

For years, Wacom’s communications revolved around illustration. And while illustrators are a key market for their products, they had defaulted to a narrow slice of that world; fantasy, sci-fi and borrowed interest.

We set out to show the creative industries just what can be achieved with Wacom’s products. We commissioned experimental 3D animation. We found a dance troupe that use Wacom tablets to create 3D projected sets, live. We asked an established 2D illustrator to paint in VR for the first time.

And we got McBess to throw his scanner out of the window. For real.