Richard Hayter

Need vs. Want

New TV? Your heart (and Thierry) says it’s OK.

- ROLE

Writer, art director, creative director


- FOR

Samsung, UK


- DATE

June 2018


- TYPE

Advertising, social content


When given the opportunity to enlist one of the world’s most successful footballers to promote their QLED TVs, Samsung turned to us.


The idea: to recognise that buying and expensive telly is a battle between your system one and system two decision-making. Heart versus head. Thierry is on your heart’s side. (Well, he is French, after all.)


Seven 20 second spots and a raft of social content – primarily for Instagram – turned around in two weeks from brief to shoot.

Mumbo jumbo

There’s only one

No mess, just football

100% football

Love watching football

One remote to rule them all