Richard Hayter

Listen to your ears. They’d ask you for Galaxy Buds2.

Buds, endorsed by ears


Creative director


Samsung, UK


October 2021


Advertising, social content

What if you’ve got a product that leaps over both the #1 and #2 barrier to purchase? Samsung’s Galaxy Buds2 had great sound quality and felt good to wear. So good, in fact that your ears would ask you for them. Using the voice talents of Big Narstie and Diane Morgan, we made your ears speak to you.

The campaign covered radio, digital audio, social and outdoor, including a takeover at Waterloo Station.

Big Narstie 30s

Diane Morgan 30s

Big Narstie Twitter card, one of a dozen social executions

Waterloo takeover

Waterloo takeover

Waterloo takeover