Logo designer, lead designer on brand identity, creative director of advertising
Friends Life, Worldwide
brand, financial services, advertising
The merger of three big life insurance companies needed a new brand that signifies both financial strength and a return to the ‘caring’ values of the 19th Century friendly societies.
The idea: a logo that gives you a hug.
The execution: logo design; advertising across outdoor, press and online; brand identity standards; signage, brand videos.